Next is the story of organic positioning SEO
SEO organic positioning is a digital marketing technique or tactic that was born together with search engines in the years 1994-96 by Lycos, Excite, Altavista, Yahoo, Bing, Google...
Today others such as Duckduckgo, Baidu, Yandex, Ask, Naver, AOL Search have entered the competition in different parts of the world.
Initially, the most common task when trying to position a page in was to optimize the title (H1) so that it is will align with searches. Then in '96 the term keywords became relevant. The more density of keywords a website has on its pages, the greater the possibility of positioning in the search results of the different search engines that index the website.
In 1998 Google was born, the most used search engine today. Little by little, search engine algorithms have evolved to offer results considering a ranking or rating of search results directed by the algorithm BERT that allow Google to better understand how people search for different topics that respond to questions asked with keywords-
Then in the year 1999, the Meta Tags make their impacting debut as one of the techniques or tactics of what is known today as On Site, On Page, Technical and Internal SEO organic positioning in the content management system or in the HTML of the pages or urls that you want to position.
This article may interest you: What What is organic SEO positioning and why is it important?
Then in the year 2000 Google and the search engines took even more force and introduced the concept SEO organic positioning Off Site, Off Page or External or Outside of our digital assets. Which alludes to the strategies that take into account the different tactics or techniques that can be applied to generate links, links or references from other web pages or digital channels to our digital assets.
Also in 2000, on October 23, Google launches Google Ads and starts promoting links, urls, links, hyperlinks or references in exchange for a pay per click or per thousand impressions.
Something that completely opened the game and of course further consolidated the importance of sustaining and consolidating an SEO organic positioning strategy in businesses that do not want to rely on advertising in Google Ads to generate traffic.
Today, the SEO which comes from the English Search Engine Optimitazion, us we have generally defined it as a series of techniques or tactics generation and optimization of content inside and outside the web page, whose sole function is to increase the number of keywords or search terms positioned in the first search results in search engines that exist generating quality traffic to digital assets or web pages.
Considering the above we are going to tell you about keywords.
What are keywords?
Keywords are defined as the
This article may interest you: Boost your organic SEO ranking with a focus on pillar themes
