Project: Electro Silvania

Industrial Heating Elements Manufacturer.
Providing businesses with high-quality heating elements and power loads banks.

About the project

  • B2B
  • Since 1985 
  • Industrial Sector
  • Professional Services 
  • Headquarters in Bogotá, Colombia

Services Provided

Branding. Graphic Desing. Desing, development, and maintenance of the digital assets or websites. Hubspot CRM Implementation. Social networks. SEO Search engine optimization. Marketing Strategy. Email Marketing. Google ADS.


  • Google WorkSpace
  • HubSpot CRM Marketing & Sales Hubs
  • WordPress


logo electrosilvania


More than 40 years of experience and +50 direct workers. 

Second generation.


¿What they were looking for?



This family business of the industrial sector need to change they way they work and sell and adpat themselves to the digital world. They felt that the physical point of sales was losing strength and that they had to refresh their corporate identity, evolve and position their brand at the top of Google search results in all the items related to heading elements and load banks.





After several understanding and definition meetings, we managed to structure a four-phase proposal focused on attraction services.


Phase 1: Refresh and update the corporate identity preserving the essence of the brand.

Phase 2: Structure and document the digital marketing and sales strategy and plan.

Phase 3: Structure the contend of the website. Desing and develop the new website.

Fase 4: Promote the website via Google AdWords, track and optimize SEO.


After the above and depending on the results we would evaluate the possibility of continuing with the growth services.

mockup01 mockup_02 mockup01 mockup_02

How we made it?

Generating empathy with the team, understanding the buyer personas very well, designing a constantly evolving the marketing strategy and plan so we can work day by day in pursuit of the same objectives.







Increase in


In average they create 

 Qualified contacts every day.

Traffic growth
in average

month by month with the constant creation of blog posts

Adapting the business to


  • Design, programming and maintenance of an interactive, stable, scalable and easy to use web site.
  • HubSpot CRM implementation.
  • Constant training to the team so they can adapt themselves to a digital working world.
  • Constant content generation and documentation of cases studies to update the website and optimize the commercial and sales process.


We want to help you

Schedule a no cost meeting and let's talk about marketing and sales strategies to grow your business in a digital world.